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Extensive
publicity and promotion for exhibitors at Rebuild Iraq
Marketing
and PR Support A stand is not all you get
You will also receive a whole publicity campaign carefully designed
by the organisers to help you maximize the business opportunities
offered by the exhibition.
The show is promoted extensively across Iraq and the countries taking
part in the rebuilding efforts of Iraq including subcontractors
and suppliers from thre Gulf states of Saudi Arabia, Qatar, Bahrain
and the United Arab Emirates.
To ensure that you will get the best quality and quantity of visitors,
here are some of the strategies used:
• Promotions In trade Magazines: Newspapers
and Newsletter The important trade magazines in the region are participants
and supporters of Rebuild Iraq. They carry a wide range of coverage,
including: editorial features, show previews and reviews, product
highlights and news of the exhibitors.
• Direct mails and vip invitations: Direct
mailing to the region's key decision makers including distributors
and traders, engineers, architects, specifiers, contractors, government
officials and project owners, utilises the largest database of its
type in the Middle East. An impressive dedicated show preview magazine
featuring the participants at the show and their products is also
sent a month before the show to trade buyers. Personal invitations
to VIP visitors are also included.
• Public Relations: The PR department keeps
close relations with the media, and issues regular press releases
for greater publicity insuring TV, radio and press coverage throughout
the region.
• Special presentations and events programme:
The Organisers will upon request arrange special presentations,
meetings, press conferences and receptions to further promote participating
companies at the show.
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