 |
Extensive
publicity and promotion for exhibitors at Project Rebuild Iraq
Marketing and PR Support A stand is not all
you get
You will also receive a whole publicity campaign carefully designed
by the organisers to help you maximize the business opportunities
offered by the exhibition.
The show is promoted extensively across Iraq and the countries
taking part in the rebuilding efforts of Iraq including subcontractors
and suppliers from the Gulf states of Saudi Arabia, Qatar, Bahrain
and the United Arab Emirates.
To ensure that you will get the best quality
and quantity of visitors, here are some of the strategies
used:
• Promotions In
trade Magazines: Newspapers and Newsletter The important
trade magazines in the region are participants and supporters
of Project Rebuild Iraq . They carry a wide range of coverage,
including: editorial features, show previews and reviews,
product highlights and news of the exhibitors.
• Direct mails
and vip invitations: Direct mailing to the region's
key decision makers including distributors and traders, engineers,
architects, specifiers, contractors, government officials
and project owners, utilises the largest database of its type
in the Middle East. An impressive dedicated show preview magazine
featuring the participants at the show and their products
is also sent a month before the show to trade buyers. Personal
invitations to VIP visitors are also included.
• Public Relations:
The PR department keeps close relations with the media, and
issues regular press releases for greater publicity insuring
TV, radio and press coverage throughout the region.
• Special presentations
and events programme: The Organisers will upon request
arrange special presentations, meetings, press conferences
and receptions to further promote participating companies
at the show.
|
 |
